Building in Public
Follow the build
APL is a professional soccer league being built from scratch. We're currently focused on three things: securing a venue in Massachusetts for our first club, defining what makes this league structurally different from what exists, and building an audience before a ball is kicked.
Expansion fee and owner-quality bar
Open3Summer or winter calendar?
Open2Sequencing: what do we prove first?
Open1Media and distribution (beyond default YouTube)
Open1USL Premier and national pro/rel: how do we respond?
Open2Location strategy: anchor metros vs. community cities
Open1Sanctioning: when and how hard to push?
Open2Partner ownership (85/15) or single-entity?
Open1Are the Northeast markets strong enough — and which 8 cities?
Open2Mass Rising / prototype: what validates our path?
Open4